While a recent study from Internet Retailer shows that there are still businesses who doubt the impact of social media as a business marketing strategy, Triangle Direct Media (TDM) continues to prove the value with strategically managed & executed client campaigns. Social networking is beneficial to businesses in gaining brand exposure from the “social” aspect, as well as driving higher search engine rankings. By utilizing powerful new media channels, such efforts are able to develop customized, authoritative content with incorporated backlinks to target websites, in turn, ranking very well in Google, Yahoo & Bing. Channels such as Hubpages, press releases, Squidoo, industry blogs, corporate blogs, etc serve as a foundation for helping establish top rankings, as well as exposing your brand to a qualified audience in online communities; while proactively addressing search reputation management.
TDM has been identifying and engaging relevant blogs for each client that allows “followed” backlinks as another source for “link juice”. By providing useful comments to relevant topics on these blogs while incorporating anchor text link to the client’s site, TDM is able to increase the quality, quantity and diversity of client’s backlinks. With these efforts, along with others within Triangle Direct Media’s Social Media Content & Link Building Services, TDM can effectively impact organic search engine rankings through the influence of social networks.
If considering an agency such as TDM, it’s important to consider your strategy for “first-tier” social networks, such as Facebook and Twitter. Be very careful here as these should be dealt with in-house, because of the more intimate, faster-paced conversations with your customers. These first-tier social networks do not provide direct benefit to SEO purposes, as all of their backlinks are “no follow”. You can utilize these first-tier sites by leading “fans”, “followers” or “participants” to the content created on authoritative social networks. Don’t operate in a silo, ensure your strategy is holistic and figure out a way to leverage various social media channels in a way to magnifies user and search engine visibility.