Watching Monday Night Football the other night I heard one of the announcers mention that it was a big victory last night for Jacksonville. Such a “big win” for what he called a “small market” team.. he even went on to make statements implying that a lot of people haven’t heard of the Jacksonville Jaguars. It made me think… I have never thought of them as a “small market” team and wondered what the announcer was referring to when he mentioned that some people had not heard of them… certainly not the many NFL fans who have been watching Jacksonville play great football in front of some very dedicated fans in Jacksonville Florida which as many know is 100% a football city.

Does the Term “small market” really apply to the NFL anymore? or any Professional Sport? Are these references referring to Local TV market?

The landscape has changed. Every team is widely known due to ESPN and other network TV coverage including NFL Sunday ticket and other subscription services.

Crossroads Part 1.
The same can be said of the Internet in the beginning well say 10-12 years ago new companies were able to gain increased exposure and sales and not have to spend huge amounts of money advertising in “traditional ways” A new company could put up a website back then and with a few tweaks and attention gain online traffic with very little in terms of advertising cost.

Crossroads Part 2.

Blogs offer the same type of opportunity to both large and small companies now. Smaller companies can enter into 2 markets now with professional corporate blogs. The blogoshpere which is becoming larger almost every second,and traditional search which is the norm right now and still growing. The entry point for a standard blog marketing campaign is low with only the more advanced campaigns being out of reach of even the smallest company interested in marketing or branding.

For the record no one in this office is a Jaguars fan.