When it comes to any kind of online marketing, the bottom line should always be results. As a marketing company, how can you generate revenue for your clients as quickly as possible? This is oft ignored and has always been the gorilla in the room in terms of new developments in the industry. The landscape is littered with great ideas. You can go out and find hundreds of widgets and plugins that will do a host of cool things, but don’t help company revenues in the slightest. It is in this area where Triangle Direct Media has been always been very strong. It is our focus and the root of our success. In looking at new services we conduct intensive and comprehensive testing on how they will impact natural search and the revenues of our clients. When we looked at adding social media marketing programs,  we went through the same process as we did with any of our other offerings. Obviously it was a service clients were asking for, but would it really impact revenues? Happily, after extensive research we narrowed down the very long list of Social Media outlets to the ones we knew would be influential for natural search and another great Triangle Direct program was born.

After a long absence writing, I am back to posting regularly in this blog. A lot has changed since we started Triangle Direct back in 2006. The main thing for me is that we have seen blogging and social media turn into so much more than we could ever have anticipated. The means to express yourself and share opinions and thoughts with millions of people has never been more available both to individuals and to companies. With Search engines incorporating social media more into their algorithms, companies have to figure out how to leverage this great new (ish) mechanism and turn it to their advantage. Over the next few months, I will be talking about what is happening now in the world of social media, and how Triangle Direct is helping companies harness the awesome power of collective opinion.