Alexa Rank is accurate. According to a study that shows how Sites with lower (better) Alexa Rankings are in fact getting more traffic. Pretty Interesting. There will always be debates about Alexa but it is still true that its the only universal way of judging or measuring the amount of traffic a site is receiving, short of seeing actual stat packages of a site that is. Who can argue with the the top 5 alexa ranked for the U.S:

  • Yahoo
  • Google
  • Myspace
  • MSN
  • EBAY

Alexa Ranking is not something I would use as the ONLY way to judge a sites progress but it is definitely something to use as a key indicator of how successful a site is in bringing in traffic.