According to a recent study users are spending nearly half of their online time not emailing, not instant messaging… but actually reading content… And I may be speculating here but I am sure that its not a coincidence that BLOGS have gained popularity in the last few years at a frenzied Pace.

User generated content, user generated reviews have more credibility and now it seems more of an audience then ever before.

This presents an opportunity to those that are dialed in to marketing using social shopping or online product reviews especially those that are done by consumers for consumers.