A couple of days ago many organizations reported on the findings of how much of an increase there was in online revenue in 2006 over the same period in 2005. Now yesterday I ran across yet another article talking about how bad click fraud is.
If you are spending a lot of money on Pay Per Click right now, you not want to read this article…

“The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing Google and Yahoo” Paid to Read rings around the world are also apparently becoming very popular.

“Paid to read” rings with hundreds or thousands of members each, all of them pressing PC mice over and over in living rooms and dens around the world. ”

Reportedly some of these people are making thousands of dollars simply by clicking on pay per click ads.

For small companies this should just another reason to be very careful when using PPC advertising. PPC and Search Engine Marketing can generate return but.. just as with blog marketing or a corporate blog program and most most other forms of online marketing, get some expert help, getting expert help early on may save you thousands or even millions depending on your budget over time.
Blog marketing offers an alternative to PPC advertising that gains market share, increases traffic, helps in Search Engine Optimization if done right, and none of the risks losing money that Pay Per Click advertising might. Companies spending money on PPC and Google Adwords Campaigns come and start a small blog marketing campaign, you may not have the instant gratification of seeing your add in the engines right away ..but you will, within a short time see results and return on investment and shrinking cost per sale or cost per lead that only gets better as your campaign and your corporate blogs grows.