I actually saw this on the WSJ marketplace a few days ago I think but since I don’t have an online subscription I figured I’d wait for someone to write about it.

Once Bloggers had to sneak in to write about fashion shows and other high profile gatherings now they get invited and get afforded VIP treatment.

We talk a lot here about branding and the power of blogging. Here is a quote from the link above.

“This is the first time ever that fashion bloggers are attracting the attention of the fashion industry. As bloggers get more followers and advertisers start to shift more spending to them, fashion designers are seeing these independent web publishers as a new marketing opportunity and ego boost to their creations. ”

Key word of note here that I saw:  attention, followers,advertisers, independant web publishers,  new marketing opportunity…..some other interesting tag items in the article are viral marketing, cost effective, public relations, reputation  and other positively powered marketing words.
Just another example of how companies and high profile industry segments are begginning to take advantage of this new marketing opportunity to generate business.