An article today titled “Blogs for Shoppers” in the Wall Street journal Personal Journal Section Page 1 gives another validation to what everyone in our company has been talking about for the last year. Retail Websites, and Manufacturers of products can benefit tremendously from a professional corporate blog and a business blog marketing campaign.

Here is a quick excerpt:
“Shoppers scratching their heads for gift suggestions are seeking advice from a cadre of bloggers who are up on the hot products in their fields. Although mining the sites may require sifting through industry news and the occasional life story, blogs can provide ideas from people with particular expertise — backpack suggestions from trekkers or gadget advice from techies”

The article by JESSICA E. VASCELLARO goes on to provide some examples of niche blogs that are popular. The ones they show are good, but doesn’t even scratch the surface of whats out there… pull up some blog stats about how many blogs are created every day and how many people read blogs(55 + Million), and its not hard to see that there are some retailers and manufacturers out there that need to get to work branding their company and products in the blogOsphere. If they you as a retailer or a manufacturer are not controlling your brand, who is?