Business Blog Marketing » Corporate Blog Marketing

Content for the People

Jlo — Thu, 04 Jun 2009 15:51:42 +0000

Perspective can quickly be lost when blog posts are written for the purposes of SEO [embedding keywords, anchor links, etc]; you must remember that you’re also writing to and for ‘the people’. An article on Search Engine Journal reminds us how important it is to write for people and not exclusively for search engines. As blogging is originally intended for social interaction purposes, both personal and business, the posts should be written to engage the reader. Instead of just dropping a link in the post, you need to put focus into making the content of your blog post interesting and useful to readers. Creating posts with valuable content will increase the chance of people re-blogging your link. If you create worthy content, it will spread through social media channels and the aspect of search will in a way take care of itself.

Make sure that you post in your blog often enough so that your blog doesn’t look to be a pure-play SEO strategy. Frequent posting is also a benefit for SEO purposes, as search engines are keen on routinely spidering fresh content. When it comes to SEO, what should be the focus is primarily including a few targeted search keywords in both the title, post, and into your URL. As the attention is on writing for the people, you can focus on SEO when posting images by using ALT tags. Utilize XML Sitemap plug-ins, which will update your sitemap and notify all major search engines when you edit or create new posts. When writing a blog post, keep in mind that SEO is important but don’t forget that you are also blogging for the people.

Mortality of Life Magazine

Lou — Sat, 23 Sep 2006 19:36:48 +0000

Life Magazine in its 2 year anniversary appears to be headed for the grave according to a New York Post Report.

“INSIDERS are wondering how much life is left in Life as media giant Time Warner staggers and magazine subsidiary Time Inc. embarks on the biggest downsizing in its storied history.The two-year anniversary of Life as a newspaper insert dawns in early October but insiders are not exactly in a celebratory mood. The magazine is believed to be losing at least $35 million a year.” from Keith Kelly’s Article

The magazine is losing money fast and doesn’t appear to be gaining any ground. So it could be on the way out just as many other magazines have been this year. A lot of people speculate that this is a sign of the times, print is dying and online is booming. Thats definately true but in this case I think its really because the product , Life Magazine, is just bad. People look at it a few times, and after realizing its fluff its just discarded into the trash along with other ads for things like the commemorative NFL train set, or gold coins with the face of some historical figure on them…

Imagine If Life Magazine decided to brand itself in the blogosphere, publish a news worthy blog with great writers and high quality digital photos…how successful would a venture like that be? Tremendously. Many companies are jumping in the blogosphere some full force others just dipping their toes in… it will be interesting to see who makes the biggest splash.

Business Blog Marketing

Lou — Wed, 13 Sep 2006 17:39:51 +0000

Welcome