You can elect to search with out without human help, it looks like some sponsored results mixed in with Google results when you search normally but when you pick a “guide” you have a chat window to the left (see picture) that will actually go out and find what they think are the most relevant results.

“And with Cha Cha, you get great results instantly and you have the option to search with a Guide who can help find your result.” is how they describe it.

I had Tracy, she was very helpful and obviously I was very happy with her guided results for a blog marketing company since 2 of our properties were in at the Top. She then asked if those results were good for me and up popped some smiley faces to rate her performance.

This makes searching a little more fun if you have the time to chat or you just want to get a different opinion, one not determined by an algo.

Check it out its fun.

“The Internet She’s a Changin” Anonymous Triangle Direct Personality.