This post probably would be better on our Real Estate Blog Marketing site but … I happened to be reading the paper last Sunday morning and Glanced at the real estate section as I usually do since we have so many real estate clients online now. The front of the section was just a report about some award for one of the larger real estate brokers in the area and had a picture of some guys in tuxes etc… and glancing in the section a little further I noticed that the real estate section seemed to be entirely written for people in real estate and not at all for consumers…. yet it was filled to the brim with ads for consumers.

The whole scenario seemed silly. The ads are clearly put there by real estate company offices that still believe that consumers use the newspaper to find houses, despite much evidence to the contrary and almost every article in the section was written for and about real estate agents.

I highly doubt that the advertising dollars spent by these offices is at all reaching their intended consumer.

Check out this list from Google. Apparently this is where the most searches are being done for “real estate marketing”

The First one did not surprise at all. But some of the others you might find surprising. I wonder what our people over at Real Estate Blog Marketing think of this data.

This is a list in order of where according to Google searches for Real estate marketing originate.

All agents in Las Vegas, Dallas, Tampa, Littleton, Atlanta, Chandler, Phoenix, Charlotte, San Diego, and Miami… A real estate blog would be an excellent idea with very high return on investment.

In this part 3 of Business Blog Descriptions we will be looking at a Real Estate Blog

A real estate blog most often is done by a real estate agent. The real estate blog will do the following:

• Showcase the agent’s expertise and knowledge of the area they service
• Provide a place to show listings
• Overcome the credibility issue -potential buyers will feel they already know you after reading your blog
• Provide an entry point in into the blogosphere’s over 50 Million readers
• Increase listings-a real estate agent that lists properties for sale in their blog is showing to potetenial sellers that they are going to aggresively market their home
• Use RSS Feeds to attract buyers and sellers

Overall a real estate blog is a simple effective way to bring in new buyers, and sellers to help the agent increase sales and listings.