We are happy to announce that Triangle Direct will be exhibiting at the Internet Retailer show in Chicago on June 8th-11th. We’ll be at booth #114 in the McCormick Place Exhibition hall. So if you want to take a look at SEOTool, discuss our link building campaigns, or just drop by for a chat, Tony, Keith, Scott and Jason will look forward to meeting you.

When it comes to any kind of online marketing, the bottom line should always be results. As a marketing company, how can you generate revenue for your clients as quickly as possible? This is oft ignored and has always been the gorilla in the room in terms of new developments in the industry. The landscape is littered with great ideas. You can go out and find hundreds of widgets and plugins that will do a host of cool things, but don’t help company revenues in the slightest. It is in this area where Triangle Direct Media has been always been very strong. It is our focus and the root of our success. In looking at new services we conduct intensive and comprehensive testing on how they will impact natural search and the revenues of our clients. When we looked at adding social media marketing programs,  we went through the same process as we did with any of our other offerings. Obviously it was a service clients were asking for, but would it really impact revenues? Happily, after extensive research we narrowed down the very long list of Social Media outlets to the ones we knew would be influential for natural search and another great Triangle Direct program was born.

While a recent study from Internet Retailer shows that there are still businesses who doubt the impact of social media as a business marketing strategy, Triangle Direct Media (TDM) continues to prove the value with strategically managed & executed client campaigns. Social networking is beneficial to businesses in gaining brand exposure from the “social” aspect, as well as driving higher search engine rankings. By utilizing powerful new media channels, such efforts are able to develop customized, authoritative content with incorporated backlinks to target websites, in turn, ranking very well in Google, Yahoo & Bing. Channels such as Hubpages, press releases, Squidoo, industry blogs, corporate blogs, etc serve as a foundation for helping establish top rankings, as well as exposing your brand to a qualified audience in online communities; while proactively addressing search reputation management.

TDM has been identifying and engaging relevant blogs for each client that allows “followed” backlinks as another source for “link juice”. By providing useful comments to relevant topics on these blogs while incorporating anchor text link to the client’s site, TDM is able to increase the quality, quantity and diversity of client’s backlinks. With these efforts, along with others within Triangle Direct Media’s Social Media Content & Link Building Services, TDM can effectively impact organic search engine rankings through the influence of social networks.

If considering an agency such as TDM, it’s important to consider your strategy for “first-tier” social networks, such as Facebook and Twitter.  Be very careful here as these should be dealt with in-house, because of the more intimate, faster-paced conversations with your customers.  These first-tier social networks do not provide direct benefit to SEO purposes, as all of their backlinks are “no follow”.  You can utilize these first-tier sites by leading “fans”, “followers” or “participants” to the content created on authoritative social networks.  Don’t operate in a silo, ensure your strategy is holistic and figure out a way to leverage various social media channels in a way to magnifies user and search engine visibility.

As we all know, SEO is heavily influenced by securing external links to increase search rankings. The more relative and authoritative backlinks you have, the more visibly you will be found in search engines for your primary keywords. This poses an critical question for online marketers: What do you do in order to increase the number of relevant backlinks to your site?

Today, social networks have exponentially increased their presence on the Internet.  The time spent on social media sites is expanding, as over two-thirds of the world’s Internet users are using social networks to varying degrees. What better way than to create buzz through these user-generated content sites? In social media channels content is shared and created over and over, which is a benefit when it comes to incorporating keyword-rich links to your site within such content. These inbound links will increase the link authority of your site, and in time will increase your organic search rankings. While “followed links” are preferred, natural link growth will build a balance of followed and nofollowed links.  The participation and increase in “votes” to your site through brand mentions and social media content will positively impact rankings.

An article in ClickZ shares a few tips on how to easily gain online buzz.  Triangle Direct Media understands that flooding blogs and social networks using only brand promotional content is frowned upon. The key with social media is to actively participate in relative discussions to extend the conversation with a thoughtful comment, while including a relevant link to the client’s site as a useful resource for readers. By creating fresh content within these social media networks, you will increase your brand’s visibility and gain increase inbound links to your web site that helps to improve your organic search rankings. It’s important that brand advertisers recognize and leverage the convergence of social media with search engine optimization.

Triangle Direct Media Offers SEO Audits.

Triangle Direct Media has expanded its online marketing functionality to include SEO Audits.

The focus of the audits is to  identify and offer solutions for increasing clients’  visibility in the  major search engines. Custom prioritized recommendations are made to the client for implementation.  Triangle Direct Media also offers full service solutions, however the  audit is a perfect  for many companies that do have the in house teams available to act on the points made by the TDM engineers.

Feedback on the many audits performed to date has been spectacular.

For information contact Triangle Direct Media.