ABC is launching a viral marketing campaign “live” actors will be slipping notes to people telling them to contact them online.
Details of this viral marketing campaign here.

Ad age has quick blurb about companies and viral marketing. Their article indicates its mostly the under 25 crowd now that are the target, I think that is a little untrue, I know many people much older than 25 that are into You Tube, and Google Videos.

Viral Marketing can take many forms but the emergence of user generated video has enhanced viral marketing with many viewers watching what they think are real videos only to find out later it was actually put out by a company like Mcdonalds or Smirnoff. Either Way they all seem to generate buzz, interest and traffic to the target website or business. Viral Marketing works.

The Advetising Age Article is Here..

Viral Blog Success RSS Campaign

Viral marketing takes on a life of its own and grows and grows, and may hit many peaks on the way. Echoes of some viral campaigns can be felt for years.
Blogs are the new platform to get the word out, once they are set up its as simple as typing and hitting publish.

Success is virtually guaranteed as the investment can be as little or as much as a company is willing to spend. The return on investment continues to grow over time. Cost Per Lead and Cost Per Acquisition of Client continues to lessen.

RSS is one of the key components broadcasting the message worldwide to be placed in front of interested readers who will spread the word and increase the word of mouth marketing and viral effect.

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