Perspective can quickly be lost when blog posts are written for the purposes of SEO [embedding keywords, anchor links, etc]; you must remember that you’re also writing to and for ‘the people’. An article on Search Engine Journal reminds us how important it is to write for people and not exclusively for search engines. As blogging is originally intended for social interaction purposes, both personal and business, the posts should be written to engage the reader. Instead of just dropping a link in the post, you need to put focus into making the content of your blog post interesting and useful to readers. Creating posts with valuable content will increase the chance of people re-blogging your link. If you create worthy content, it will spread through social media channels and the aspect of search will in a way take care of itself.

Make sure that you post in your blog often enough so that your blog doesn’t look to be a pure-play SEO strategy. Frequent posting is also a benefit for SEO purposes, as search engines are keen on routinely spidering fresh content. When it comes to SEO, what should be the focus is primarily including a few targeted search keywords in both the title, post, and into your URL. As the attention is on writing for the people, you can focus on SEO when posting images by using ALT tags. Utilize XML Sitemap plug-ins, which will update your sitemap and notify all major search engines when you edit or create new posts. When writing a blog post, keep in mind that SEO is important but don’t forget that you are also blogging for the people.