February 2007


Who needs the network programming.

User Generated Programming will only get better. We have already seen user generated ads gaining popularity. Why not programming? Most of whats on TV now is horrible anyway. I think people would love to see some regular programs written directed and starring us. What made me think of this?

Saw an article in the WSJ entitled “TV Industry Clouds Google’s Video Vision” In the article the author goes on to talk about how much trouble Google has created for itself by buying youtube and devoting so much to online video models. This seems to be the general trend most articles take when talking about Google. The article lists some of the setbacks to Google’s grand plan. We have all heard about the Lawsuits with YouTube and then the Networks that were going to offer programming and then changed their mind ie.. CBS and Google were close to a deal that would allow users to view clips and programming on You Tube.

I say who cares. YouTube, on-line video, user generated video, and Google are still the most talked about topics in offline and on-line media.

This post probably would be better on our Real Estate Blog Marketing site but … I happened to be reading the paper last Sunday morning and Glanced at the real estate section as I usually do since we have so many real estate clients online now. The front of the section was just a report about some award for one of the larger real estate brokers in the area and had a picture of some guys in tuxes etc… and glancing in the section a little further I noticed that the real estate section seemed to be entirely written for people in real estate and not at all for consumers…. yet it was filled to the brim with ads for consumers.

The whole scenario seemed silly. The ads are clearly put there by real estate company offices that still believe that consumers use the newspaper to find houses, despite much evidence to the contrary and almost every article in the section was written for and about real estate agents.

I highly doubt that the advertising dollars spent by these offices is at all reaching their intended consumer.