Life Magazine in its 2 year anniversary appears to be headed for the grave according to a New York Post Report.

“INSIDERS are wondering how much life is left in Life as media giant Time Warner staggers and magazine subsidiary Time Inc. embarks on the biggest downsizing in its storied history.The two-year anniversary of Life as a newspaper insert dawns in early October but insiders are not exactly in a celebratory mood. The magazine is believed to be losing at least $35 million a year.” from Keith Kelly’s Article

The magazine is losing money fast and doesn’t appear to be gaining any ground. So it could be on the way out just as many other magazines have been this year. A lot of people speculate that this is a sign of the times, print is dying and online is booming. Thats definately true but in this case I think its really because the product , Life Magazine, is just bad. People look at it a few times, and after realizing its fluff its just discarded into the trash along with other ads for things like the commemorative NFL train set, or gold coins with the face of some historical figure on them…

Imagine If Life Magazine decided to brand itself in the blogosphere, publish a news worthy blog with great writers and high quality digital photos…how successful would a venture like that be? Tremendously. Many companies are jumping in the blogosphere some full force others just dipping their toes in… it will be interesting to see who makes the biggest splash.