Non-profit organizations are using online networks to aid in fund-raising. According to a survey, more than 85% of nonprofits around the country use social media. A particular nonprofit organization, Living Beyond Breast Cancer has recently won fund-raisers through Facebook, Blogging, YouTube, Twitter, and Flickr. Through online networking you can reach so many more people, and even people from areas around the world you never thought to reach. By increasing friends and followers on these social media sites, it can in turn increase funding and cause awareness.

With e-mail blasts, personal calls, and brochures fading out, social media marketing is becoming a trusted branding technique for fundraisers. Nonprofit organizations are drawing a special fondness to this strategy with the current economic situation, as being one of the most cost-effective means of promotion. With social networking also being the fastest way to get to people, Living Beyond is expecting to double their target of $100,000 from last year’s goal. This particular marking trend has continued to reach a vast majority of nonprofits in the last two years. Nonprofits call this process of social networking to raise funds as “social giving”.