A recent article talks about the effect of “time shifting viewers” (People that use DVR’s) on TV ad revenue.

Article is found here. Online Video Advertising.

Interesting but not surprising. Online Video and Video Search optimization are quietly being done now by a few companies….

Personally I don’t watch any commercials on TV, except during live sports. I am apparently not the only one since 40% of people are reported to be using DVR’s. (Digital Video Recorders, Like TIVO)

Online Video Ads and Video Search Optimization.