Watching Monday Night Football the other night I heard one of the announcers mention that it was a big victory last night for Jacksonville. Such a “big win” for what he called a “small market” team.. he even went on to make statements implying that a lot of people haven’t heard of the Jacksonville Jaguars. It made me think… I have never thought of them as a “small market” team and wondered what the announcer was referring to when he mentioned that some people had not heard of them… certainly not the many NFL fans who have been watching Jacksonville play great football in front of some very dedicated fans in Jacksonville Florida which as many know is 100% a football city.

Does the Term “small market” really apply to the NFL anymore? or any Professional Sport? Are these references referring to Local TV market?

The landscape has changed. Every team is widely known due to ESPN and other network TV coverage including NFL Sunday ticket and other subscription services.

Crossroads Part 1.
The same can be said of the Internet in the beginning well say 10-12 years ago new companies were able to gain increased exposure and sales and not have to spend huge amounts of money advertising in “traditional ways” A new company could put up a website back then and with a few tweaks and attention gain online traffic with very little in terms of advertising cost.

Crossroads Part 2.

Blogs offer the same type of opportunity to both large and small companies now. Smaller companies can enter into 2 markets now with professional corporate blogs. The blogoshpere which is becoming larger almost every second,and traditional search which is the norm right now and still growing. The entry point for a standard blog marketing campaign is low with only the more advanced campaigns being out of reach of even the smallest company interested in marketing or branding.

For the record no one in this office is a Jaguars fan.

How important can an aggressive RSS and Blog Marketing Campaign be?

I wanted to share a recent email from a current customer with you. He has been with us less than a month and has already seen very positive results. He decided to subscribe to some RSS feeds one night and had an epiphany.

“This is really pretty cool how you can instantly see a whole bunch of the websites you regularly visit and in one glance you can see who has new content. Saves a ton of time for avid browsers to regularly visit a site only to find there is nothing new. .

…..Until you start using an RSS reader you can’t begin to realize the actual value. Its the missing link (no pun intended) that pulls the blog concept all together for newbies.”

This type of reaction is common among people new to RSS. It truly does still offer a wow factor. I think many people out in the blogosphere think that RSS is old news, well in some circles it is but many business professionals are still only just “aware” of it. They hear it thrown about but don’t really understand what it is, or more importantly how it can effect their business.

Here is a link to the wikipedia definition
We would be happy to answer any application questions for your just let us know.

As our customer suggested go and subscribe to some RSS feeds and see for yourself how they work, how nice and convenient it is for receiving the information that you decide is important. You can test some out by clicking on the Feeds Buttons on the bottom right of this blog.

Bloglines is a very popular web based RSS reader. There are many many ways that RSS Feeds can impact a business but one quick example: I am looking for some office equipment on the used market and have several subscriptions to sites with RSS feeds. I am now able to get a chance at some of the best equipment as soon as it is listed… I don’t have to take any time to go and look/search. The Information comes delivered to me (an extremely high quality lead) right away… I have made several purchases this way. I know this trend is growing more popular as people are beginning to embrace RSS Feeds. Why? Because it is easier for the consumer.

RSS Feed Marketing another way to market you business online, that also happens to fit in perfectly with a professional blog marketing campaign. Many RSS Feed readers choices are out there and more are on the way including a nice one from Microsoft.

I actually saw this on the WSJ marketplace a few days ago I think but since I don’t have an online subscription I figured I’d wait for someone to write about it.

Once Bloggers had to sneak in to write about fashion shows and other high profile gatherings now they get invited and get afforded VIP treatment.

We talk a lot here about branding and the power of blogging. Here is a quote from the link above.

“This is the first time ever that fashion bloggers are attracting the attention of the fashion industry. As bloggers get more followers and advertisers start to shift more spending to them, fashion designers are seeing these independent web publishers as a new marketing opportunity and ego boost to their creations. ”

Key word of note here that I saw:  attention, followers,advertisers, independant web publishers,  new marketing opportunity…..some other interesting tag items in the article are viral marketing, cost effective, public relations, reputation  and other positively powered marketing words.
Just another example of how companies and high profile industry segments are begginning to take advantage of this new marketing opportunity to generate business.

Business Blog Marketing is one of the Triangle Direct Media brands.
Our Current Projects include:

Real Estate Blog Marketing

Retail Blog Marketing

and the newly launched Business Blog Marketing.

Our focus is on helping companies effectivly use the BlogOsphere to brand their companies online. A well designed and strategic blog marketing camapaign can act as a catalyst to promote a company’s other online and offline initiatives or it can act as a standalone campaign benefitting from being the sole reciepient of a marketing budget. Whatever the situation Business Blog Marketing and Triangle Direct can implement a professional blog marketing campaign for your business.

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