The Headline of a recent article on emarketer made me laugh “Welcome to the money tube”.

Over 1/3 of the US population over 3 years has watched a video online according to the article. Estimates put that number going to over 50% in 2007. I think both numbers probably Should be much higher.

I do not know anyone that hasn’t watched a video online at least once.

These studies showing the large audiences viewing online videos mean we are looking at a host of services that will be offered by many companies in the coming months and years.

Here are a items we will see:

• Online Video Production – Spotrunner everyone knows about now but plan on many more online video sites making videos on the cheap to come and go
• Online Video Ad Optimization-Got video? great now the RIGHT people need to see it. Who cares if you have a video that gets viewed by a huge audience of all the wrong people. Enter the OVO (Online Video Optimization) or VSEO (Video Search Engine Optimization) companies to optimize your video and all delivery systems of that video to target and reach your best audience.
• Video Marketing companies-1 stop shops doing production and distribution

In the short term I think everyone company will try and jump on the bandwagon, including SEO Firms, Ad agencies etc…most will do a bad job. The most important item when starting an online video advertising campaign is where and how are people going to find it. The best results will be achieved by companies that have the expertise and resources to distribute the video to a network of sites ready display the videos.