Yahoo is building a different kind of social network according to bizreport…. If you heard it described you might at first think “oh yea like myspace”, and it is sort of, they are using brands and products that people are already passionate about and building from there ie the first launch in this product will be http://wii.yahoo.com/ using the Nintendo Wii’s already huge popularity to springboard their site into popularity… sounds a lot like how many blogs have become popular.

I took a look around and while I’m sure sites like this will do well for Yahoo it seemed kind of ho hum.. another portal site with links and message boards and reader feedback and videos.. nothing too impressive but well done. I think IGN has been doing this for a long time. Take a look.